At Colegio Colombo Británico in Cali, we believe that every individual has an inner sparkle; a passion that makes them unique. Helping our students discover that calling is at the very core of our mission. The most important homework they have to do is shine!
We recognise that this is a shared challenge for many schools in our city, particularly those that are less-resourced. That is why we have extended our mission beyond our own walls.
In partnership with the Cali Secretariat of Education and Pick-Dream, we donated over 1,200 comprehensive vocational assessments to students aged 14 to 16 from 11 public schools in Cali. These advanced tools offer a superior level of depth and detail, designed for genuine self-discover. Due to its impact and great marketing quality, “Tu Tarea es Brillar” has been nominated as finalist in the prestigious Effie Awards set to take place in September 9, 2026.
Watch the campaign video, here: https://www.youtube.com/watch?v=Lo4eKPEravk
